{"id":2711,"date":"2020-07-21T00:00:00","date_gmt":"2020-07-21T00:00:00","guid":{"rendered":"https:\/\/nustreamdesigns.xyz\/ATB\/how-social-media-manager-creates-content-calendars\/"},"modified":"2025-08-07T05:15:04","modified_gmt":"2025-08-07T05:15:04","slug":"how-social-media-manager-creates-content-calendars","status":"publish","type":"post","link":"https:\/\/nustreamdesigns.xyz\/ATB\/how-social-media-manager-creates-content-calendars\/","title":{"rendered":"How This Social Media Manager Creates Content Calendars"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We all want our content to be consistent on social media. It&#8217;s one of the factors that social media platforms consider when deciding the reach of your posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But when you&#8217;re an entrepreneur with a small team, it&#8217;s not always easy to remember to post or even know what to say!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a social media manager, I take the responsibility of having to post off my clients&#8217; hands while focusing on consistency and lead-generation (and I must say I&#8217;m quite good at it!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, I&#8217;m going to show you exactly how I create a content calendar that keeps my clients consistent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2025\/08\/How-This-Social-Media-Manager-Creates-Content-Calendars-683x1024.png\" alt=\"\" class=\"wp-image-6519\" width=\"428\" height=\"640\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Create a Basic Calendar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Making things more complicated is a big fat NO in my business. I thrive on simplicity and so do my clients. So, I created a simple content calendar using the table feature in Google Docs. The columns are Date\/Time, Image, Caption, Hashtags (Optional).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I started using Word, but Docs makes it easier to share and edit with my clients. It&#8217;s very basic but super effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Images<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once their calendar is ready, I start crafting posts. The images I use depend on the client. Here&#8217;s how I typically work images into the content calendar:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client Images: We use Google Drive to easily share images between me and my clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stock photos: I love using <a href=\"http:\/\/Pexels.com\">Pexels<\/a>, Stock photo memberships, and <a href=\"http:\/\/Canva.com\">Canva<\/a> to find the perfect photo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graphics: I design all of my graphics in <a href=\"https:\/\/www.canva.com\/calendars\/\">Canva<\/a>. I have the Pro version which has a lot of handy features like more photos, layouts, and background remover!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I have to talk about strategy when it comes to creating a content calendar for my clients. Without a strategy, you will be lost. Your strategy will cover your goals, posting strategy, messaging, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to start working on your strategy? Grab my Consistent Lead-Generating Strategy Workbook <a href=\"https:\/\/atbsocial.com\/product\/consistent-lead-generating-content-strategy-workbook-2\/\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publishing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, that we&#8217;ve created an amazing content calendar. It&#8217;s time to hit publish! In order to stay consistent and put more focus on engagement, I use social media schedulers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My favorite schedulers are <a href=\"http:\/\/app.later.com\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Later<\/a> and <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Hootsuite<\/a>. With your content calendar created, all you do is set it and forget it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, we&#8217;ve created that calendar, got her posts scheduled. It&#8217;s time to bring in the leads! Do you need more individualized help when it comes to content calendars? Head to my <a href=\"https:\/\/atbsocial.com\/contact-us\/\">contact<\/a> page to book a time to chat with me on your calendar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all want our content to be consistent on social media. It&#8217;s one of the factors that social media platforms consider when deciding the reach of your posts. But when you&#8217;re an entrepreneur with a small team, it&#8217;s not always easy to remember to post or even know what to say! As a social media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[56,58,89,60,77,90,61],"class_list":["post-2711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-according-to-brittney","tag-content","tag-content-calendar","tag-marketing","tag-small-business","tag-small-business-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How This Social Media Manager Creates Content Calendars - ATB SOCIAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nustreamdesigns.xyz\/ATB\/how-social-media-manager-creates-content-calendars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How This Social Media Manager Creates Content Calendars - ATB SOCIAL\" \/>\n<meta property=\"og:description\" content=\"We all want our content to be consistent on social media. 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