{"id":2636,"date":"2017-12-27T00:00:00","date_gmt":"2017-12-27T00:00:00","guid":{"rendered":"https:\/\/nustreamdesigns.xyz\/ATB\/create-social-media-strategy\/"},"modified":"2025-08-08T09:23:33","modified_gmt":"2025-08-08T09:23:33","slug":"create-social-media-strategy","status":"publish","type":"post","link":"https:\/\/nustreamdesigns.xyz\/ATB\/create-social-media-strategy\/","title":{"rendered":"How to Create a Social Media Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2017\/12\/strategy.png\" alt=\"How to Create a Social Media Strategy\" class=\"wp-image-3375\" srcset=\"https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2017\/12\/strategy.png 560w, https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2017\/12\/strategy-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just like any other aspect of business, your social media needs a strategy to help guide you when posting and achieve your goals. Posting without a strategy in mind leads to inconsistency, inefficiency and can be a waste of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use this <a href=\"https:\/\/atbsocial.com\/wp-content\/uploads\/2017\/12\/Social-Media-Strategy-Template.docx\">Social Media Strategy template<\/a> to create a plan that helps you with your social media marketing efforts. You will find examples of each category. Customize this template to fit your business. These are the criteria you must determine in the template:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purpose<\/li>\n\n\n\n<li>Post Schedule<\/li>\n\n\n\n<li>Content Types<\/li>\n\n\n\n<li>Goals<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Purpose \u2013 This is critical step in your social media strategy because it will help you determine the other criteria. What reason are you on this social network? Is it where your ideal client is? Is it to build a community or get traffic to your website? Ask yourself why this channel is apart of your strategy, then build your strategy from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post Schedule \u2013 This is where you determine your post frequency including how many days and how much you are posting. You could even be more specific and put the days and times you\u2019re posting. Be realistic with your approach by considering your own schedule. Also, keep in mind scheduling tools that will help you post without doign it manually yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content Types \u2013 The type of content you post on social media should be effective in your purpose and hitting your goals. In this section, you can list if you\u2019ll be posting video, photos, text posts, etc. You can also be more specific and list what kind. For example, you can list \u201cVideos (product information).\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Goals \u2013 Goals are important because they give you something to strive for. Common goals for social media would be to increase followers, reach out to potential clients and increase engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Back to the <a href=\"https:\/\/atbsocial.com\/cca-login\/cca-classroom\/\">Classroom<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Back to <a href=\"https:\/\/atbsocial.com\/cca-login\/cca-classroom\/strategy-2\/\">Strategy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just like any other aspect of business, your social media needs a strategy to help guide you when posting and achieve your goals. Posting without a strategy in mind leads to inconsistency, inefficiency and can be a waste of time. Use this Social Media Strategy template to create a plan that helps you with your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Social Media Strategy - ATB SOCIAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nustreamdesigns.xyz\/ATB\/create-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Social Media Strategy - ATB SOCIAL\" \/>\n<meta property=\"og:description\" content=\"Just like any other aspect of business, your social media needs a strategy to help guide you when posting and achieve your goals. 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