{"id":2633,"date":"2017-12-25T00:00:00","date_gmt":"2017-12-25T00:00:00","guid":{"rendered":"https:\/\/nustreamdesigns.xyz\/ATB\/setting-up-a-tripwire\/"},"modified":"2025-08-08T09:27:05","modified_gmt":"2025-08-08T09:27:05","slug":"setting-up-a-tripwire","status":"publish","type":"post","link":"https:\/\/nustreamdesigns.xyz\/ATB\/setting-up-a-tripwire\/","title":{"rendered":"Setting Up a Tripwire"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2017\/12\/setting.webp\" alt=\"Setting Up a Tripwire\" class=\"wp-image-3382\" srcset=\"https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2017\/12\/setting.webp 560w, https:\/\/nustreamdesigns.xyz\/ATB\/wp-content\/uploads\/2017\/12\/setting-300x169.webp 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A tripwire is basically an offer you provide after someone opts in to a usually free offer. For example, if you\u2019re offering a free course on how to better manage time, a tripwire could be a planner that helps manage time. It\u2019s basically an up-sale!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When using a landing page, your tripwire will be on the thank you or confirmation of the first opt-in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creating a tripwire, there are three things you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two Good Offers<\/li>\n\n\n\n<li>Great Content<\/li>\n\n\n\n<li>A payment option<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Two Good Offers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what you\u2019re doing, you always need a good offer. But, with a tripwire, you need two! You need a great offer that gets them in the door (I\u2019ve found free works best). Next, you need an offer that gets them to buy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both offers should be related like the example above. If they\u2019re interested in the first offer, they are more likely to be interested in the next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Great Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content is important for anything but especially when you\u2019re trying to get someone to buy something. Even more especially if they\u2019ve already opted in once!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I like to start with thanking them for opting in and then go into a deep dive on their problem or challenge. Then position my offer as the solution to that problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Payment Option<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People like things quick and easy. Set yourself up for success by using something quick and easy when having people opt in. For digital products like ebooks, I like to use <a href=\"https:\/\/payhip.com\/\">Payhip<\/a>. It processes the payment, sends the money to PayPal, and automatically sends the product.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Back to the <a href=\"https:\/\/atbsocial.com\/cca-login\/cca-classroom\/\">Classroom<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Back to <a href=\"https:\/\/atbsocial.com\/cca-login\/cca-classroom\/landing-pages-2\/\">Landing Pages<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tripwire is basically an offer you provide after someone opts in to a usually free offer. For example, if you\u2019re offering a free course on how to better manage time, a tripwire could be a planner that helps manage time. It\u2019s basically an up-sale! When using a landing page, your tripwire will be on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setting Up a Tripwire - ATB SOCIAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nustreamdesigns.xyz\/ATB\/setting-up-a-tripwire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Up a Tripwire - ATB SOCIAL\" \/>\n<meta property=\"og:description\" content=\"A tripwire is basically an offer you provide after someone opts in to a usually free offer. 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